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Hoekema Design & Editorial (HDE) is the consulting business of Jim Hoekema, an interaction designer, information architect, writer and editor.

The content here generally predates 2008, when I put my consulting business on the back burner and took a full-time position at Accenture, in a group known as the User Experience Group, then Accenture Experience Agency, and finally Fjord. In March 2016, I stepped down from that role.

During my seven+ years with Accenture, I had the pleasure of working on 33 client projects, traveling to 20 cities, and designing for a variety of industries and platforms (including web, mobile, kiosk & car). Most of those projects were proprietary, but a selection of scrubbed remnants may be seen in the "portfolio" PDF (right).

In one capacity or another, I have provided interactive design, information architecture and usability services for:

  • Large corporations such as Bank of America, Goldman Sachs, Philips, IBM, AT&T, LG, Pepsi, Caterpillar, Halliburton, Visa, Bose, Merck, Johnson & Johnson, Takeda, Duke Energy, Exelon, Comcast, Rogers Telecom, and others.
  • Major nonprofits such as the Smithsonian Institution, National Geographic, National Park Service, Educational Testing Service, the Getty Institute, and the Museum of Modern Art.
  • Small businesses (recruiting firm, bed & breakfast, two real-estate firms, law firm, visual artist, bindery)
  • Smaller nonprofits (Habitat for Humanity, Newburgh Preservation Association, Dutch Reformed Church Restoration Committee)
  • Government (Newburgh NY, Toronto, California, Massachusetts).

Summary of skills and services:
  Information Architecture   Interactive Design
• Contextual research, needs analysis • Web, intranet, mobile
• User personas, scenarios • Wireframes & prototyping
• Content strategy • HTML, CSS, JavaScript
• Usability testing & analysis • Axure, Dreamweaver
  Other Design   Writing & Editorial
• User-interface design • Writing for the web
• Visual & icon design • Specifications
• Heuristic analysis • Copy writing
  Production   Communication
• Proposals, Budgets, Schedules • Consensus facilitation
• Project Management • Public presentations
• Audio & video production • Clear, concise explanation

For more information, email me at: jim at hoekema dot com

Updated: June 4, 2016


Portfolio of Recent Work (pdf)

Web Design

Pysch Testing Wireframe
Information Architecture

AOL UI work
User Interface Design

  "Painting the new picket fence was billed as a 'Tom Sawyer' party, and that's just how it happened..."


Print Design
Graphic Design